The Bund

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The Bund is located on the banks of the Huangpu River, with a total length of about 1.5 kilometers. It is a landmark scenic spot in Shanghai. The diverse and unique European-style buildings and the night view of the Huangpu River are its highlights. Dozens of classical revival buildings in various styles stand along the Bund. Well - known buildings such as the Bank of China Building, the Peace Hotel, the Customs House, and the HSBC Building reproduce the glory of the former "Wall Street of the Far East". Surprisingly, these buildings were not designed by the same architect nor built in the same period, yet they possess a unique harmonious beauty. There are various architectural styles along the Bund, including French classical style, French mansion - style, Gothic style, etc. These are important historical sites and representative buildings in modern and contemporary China, and also a beautiful scenery along the Huangpu River. When night falls, the neon lights on both sides of the river shine brightly and reflect each other. By taking a cruise or ferry on the Huangpu River, with the gentle river breeze on your face, on one side is the Bund that has witnessed historical development, on the other side is Lujiazui, the landmark of Shanghai's modern construction, and there is also the charming figure of the Garden Bridge. It allows you to appreciate the beauty of this prosperous city from a different perspective.

1. Why You Must Visit?

Glide through a psychedelic river beneath the Huangpu River – the Bund Sightseeing Tunnel is the world’s only immersive light-art crossover tunnel!

As a global rarity, this 647-meter tunnel blends futuristic tech with whimsical art. You’ll ride a glass capsule through ever-changing LED landscapes (think galaxies, lava flows, and Shanghai skyline projections) – a mind-bending contrast to the historic Bund above. It’s not just transport; it’s a trippy 5-minute journey into China’s creative ambition.

2. Project Positioning & Experiences

a. Who’s It For?

✔️ Families with kids, Instagrammers, tech/art lovers, first-time Shanghai visitors.
❌ Claustrophobes, budget travelers (it’s pricey for 5 mins), or those seeking authentic cultural immersion.

b. Unique Shanghai/China Flavors

"East Meets West" Light Design: Laser projections merge traditional Chinese patterns (lotus, dragon scales) with abstract digital art.
Soundtrack Surprise: Hear snippets of Shanghai opera blended with electronic beats at the entrance.

3. Itinerary & Highlights

a. Layout & Route (20-40 mins)

Start at Bund entrance (near Chen Yi Square) → 5-min tunnel ride → Exit at Pudong’s Oriental Pearl TV Tower → Walk to Riverside Promenade (10 mins).

b. Top Visitors-Favorite Stops

1. Oriental Pearl TV Tower (Exit Point)

Why? Iconic skyline selfies with a sci-fi twist.

This pink-and-purple orb cluster offers 360° city views. Pro tip: Skip the crowded observation deck – shoot the tower’s reflection in the nearby Huangpu River at sunset.

2. Riverside Promenade (Pudong Side)

Why? Post-tunnel decompression with epic Bund vistas.

Stroll this 2km walkway for unobstructed views of colonial architecture across the river. Free and less crowded than the Bund!

c. Transport Comparison

Method	Time	Cost	Highlights
Sightseeing Tunnel	5min	¥50	Trippy light shows
Metro Line 2	3min	¥4	Fastest, no views
Ferry	10min	¥2	Classic views, long queues

d. Photo Hotspots & Hacks

1. Tunnel Entrance Hall’s “Light Vortex”

Where: Bund side lobby.
Hack: Use slow shutter (1/10s) to capture light trails. Crowds thin after 7 PM!

2. Exit Plaza’s “Sky Mirror”

Where: Pudong exit, near Oriental Pearl.
Pro tip: Lay your phone flat on the polished granite to snap a mirror-image of skyscrapers.

4. Post-Tunnel Nightlife: Top 3 Bars

1. Flair Rooftop

Why: 58th-floor cocktails with tunnel + Pearl Tower views.
Where: Ritz-Carlton Pudong, 8 Century Ave.

2. The Nest

Why: Industrial-chic vibes and live jazz beside the river.
Where: 6/F, 130 Beijing Rd, Bund.

5. Travel Tips

a. Tickets & Savings

Klook Combo Deal: Tunnel + Oriental Pearl Deck (save 20%). Why? The Pearl’s deck offers a “before-and-after” aerial view of your tunnel path!

b. What to Wear

Avoid white clothes – colored LED lights may stain.

c. Survival Hacks

Peak Hours: 10 AM-12 PM; go after 2 PM or post-dinner.
Free English Map: Grab at Pudong exit’s info kiosk.
Lockers: Available at Bund entrance (¥10/hour).

6. Combo Itineraries

A. Classic Landmarks (3h)

Bund architecture → Tunnel → Shanghai Tower’s 118th-floor observatory. Best for history buffs.

B. Rainy Day Escape (2h)

Tunnel → Pudong Art Museum’s glass hall → ifc Mall’s cinema. Avoid the drizzle in style.

7. FAQs

a. Hours: 8 AM-10:30 PM daily.

b. Accessibility: Wheelchair-friendly capsules.

9. Final Words

Dare to dive under the Huangpu in this neon rabbit hole – it’s Shanghai’s quirkiest shortcut. Pair it with a rooftop cocktail, and you’ve cracked the code to a truly electric city! 🌆